/* Direct Mail Marketing Services (independent guide). Look: a war-room whiteboard. Bright board with a faint grid,
   marker blue, red and green, sticky notes, hand-drawn arrows and circles; Work Sans with small Caveat accents. Prefix pl-. */
@font-face { font-family: "Work Sans"; src: url("/assets/fonts/WorkSans-400.woff2") format("woff2"); font-weight: 400; font-display: swap; }
@font-face { font-family: "Work Sans"; src: url("/assets/fonts/WorkSans-700.woff2") format("woff2"); font-weight: 700; font-display: swap; }
@font-face { font-family: "Caveat"; src: url("/assets/fonts/Caveat-700.woff2") format("woff2"); font-weight: 700; font-display: swap; }

:root {
  --pl-board: #fbfcfd;
  --pl-grid: #e8edf3;
  --pl-ink: #1c2230;
  --pl-ink-2: #59616f;
  --pl-blue: #1e5bd6;
  --pl-red: #d93a2b;
  --pl-green: #1f9d55;
  --pl-frame: #c9ced6;
  --pl-y: #fff27a;
  --pl-p: #ffc4d6;
  --pl-b: #bfe3ff;
  --pl-g: #c6f0c2;
  --pl-sans: "Work Sans", "Segoe UI", system-ui, sans-serif;
  --pl-hand: "Caveat", "Segoe Print", "Comic Sans MS", cursive;
  color-scheme: light dark;
}
@media (prefers-color-scheme: dark) {
  :root {
    --pl-board: #14181f;
    --pl-grid: #1e242e;
    --pl-ink: #e8edf5;
    --pl-ink-2: #a3acbb;
    --pl-blue: #6aa0ff;
    --pl-red: #ff7a6b;
    --pl-green: #57d68d;
    --pl-frame: #2f3642;
  }
}

*, *::before, *::after { box-sizing: border-box; }
html { -webkit-text-size-adjust: 100%; }
body { margin: 0; background: var(--pl-board); color: var(--pl-ink); font: 17.5px/1.65 var(--pl-sans); overflow-x: clip; }
svg { max-width: 100%; height: auto; }
a { color: var(--pl-blue); text-underline-offset: 3px; }
:focus-visible { outline: 3px solid var(--pl-red); outline-offset: 2px; border-radius: 4px; }
.pl-skip { position: absolute; left: -999px; }
.pl-skip:focus { left: 10px; top: 10px; z-index: 40; background: var(--pl-board); padding: 8px 12px; }
.pl-wrap { max-width: 1100px; margin: 0 auto; padding: 0 26px; }
.pl-boardbg { background-image: linear-gradient(var(--pl-grid) 1px, transparent 1px), linear-gradient(90deg, var(--pl-grid) 1px, transparent 1px); background-size: 32px 32px; }

/* header: the board's aluminum tray */
.pl-header { background: var(--pl-board); border-bottom: 10px solid var(--pl-frame); box-shadow: 0 1px 0 rgba(0,0,0,.06); }
.pl-header__in { display: flex; align-items: center; justify-content: space-between; gap: 16px; padding-top: 14px; padding-bottom: 14px; flex-wrap: wrap; }
.pl-brand { display: inline-flex; align-items: center; gap: 10px; color: var(--pl-ink); text-decoration: none; font-weight: 700; font-size: 1.15rem; }
.pl-brand__dot { width: 18px; height: 18px; border-radius: 50%; background: var(--pl-red); box-shadow: 10px 0 0 var(--pl-blue), 20px 0 0 var(--pl-green); margin-right: 20px; }
.pl-nav ul { list-style: none; display: flex; flex-wrap: wrap; gap: 2px 4px; margin: 0; padding: 0; }
.pl-nav a { display: block; text-decoration: none; color: var(--pl-ink); font-size: .9rem; padding: 6px 10px; border-radius: 6px; }
.pl-nav a:hover { background: var(--pl-grid); }
.pl-nav a[aria-current] { color: var(--pl-blue); font-weight: 700; text-decoration: underline wavy var(--pl-red); text-underline-offset: 6px; }
.pl-menu { display: none; font: 700 .9rem var(--pl-sans); background: var(--pl-ink); color: var(--pl-board); border: 0; border-radius: 6px; padding: 7px 14px; cursor: pointer; }

/* hero */
.pl-hero__in { display: grid; grid-template-columns: 1fr 220px; gap: 24px; align-items: center; padding-top: 50px; padding-bottom: 30px; }
.pl-hero h1 { font-size: clamp(2rem, 4.8vw, 3.4rem); line-height: 1.08; letter-spacing: -.02em; margin: 0 0 16px; }
.pl-mark { background: linear-gradient(transparent 62%, color-mix(in srgb, var(--pl-y) 85%, transparent) 62%, color-mix(in srgb, var(--pl-y) 85%, transparent) 92%, transparent 92%); padding: 0 4px; -webkit-box-decoration-break: clone; box-decoration-break: clone; }
@media (prefers-color-scheme: dark) { .pl-mark { background: linear-gradient(transparent 62%, rgba(255,242,122,.28) 62%, rgba(255,242,122,.28) 92%, transparent 92%); } }
.pl-lede { font-size: 1.2rem; margin: 0; max-width: 38em; }
.pl-checked { font-size: .82rem; color: var(--pl-ink-2); margin: 14px 0 0; }
.pl-margin { font: 700 1.7rem/1.1 var(--pl-hand); color: var(--pl-red); transform: rotate(-6deg); text-align: center; margin: 0; padding: 14px 10px; border: 3px solid var(--pl-red); border-radius: 50% 46% 52% 44% / 48% 52% 46% 54%; }

/* article */
.pl-article { max-width: 760px; padding: 10px 0 80px; }
.pl-article h2 { font-size: 1.65rem; line-height: 1.2; margin: 2em 0 .5em; display: inline-block; position: relative; }
.pl-article h2::after { content: ""; position: absolute; left: -4px; right: -8px; bottom: -6px; height: 8px; border-bottom: 3px solid var(--pl-blue); border-radius: 0 0 60% 40%; transform: rotate(-.6deg); }
.pl-article h3 { font-size: 1.15rem; margin: 1.5em 0 .3em; }
.pl-article > p, .pl-article > ul, .pl-article > ol { background: color-mix(in srgb, var(--pl-board) 88%, transparent); }
.pl-article li { margin: .35em 0; }
.pl-article ul li::marker { color: var(--pl-red); content: "→  "; font-weight: 700; }
.pl-article ol li::marker { color: var(--pl-blue); font-weight: 700; }
.pl-hand { font-family: var(--pl-hand); font-weight: 700; }
.pl-hand--title { font-size: 1.6rem; color: var(--pl-blue); margin: 0 0 8px; }
.pl-fine { font-size: .82rem; color: var(--pl-ink-2); margin: 0; }

/* tables */
.pl-table { overflow-x: auto; margin: 1.2em 0; background: var(--pl-board); border: 2px solid var(--pl-ink); border-radius: 10px; }
.pl-table table { border-collapse: collapse; width: 100%; font-size: .95rem; }
.pl-table th, .pl-table td { padding: 9px 12px; border-bottom: 1px solid var(--pl-grid); text-align: left; vertical-align: top; }
.pl-table thead th { color: var(--pl-blue); font-size: .85rem; border-bottom: 2px solid var(--pl-blue); }
.pl-table tbody tr:last-child td { border-bottom: 0; }

/* stickies */
.pl-board { margin: 1.4em 0 2em; padding: 18px 20px 12px; border: 2px dashed var(--pl-frame); border-radius: 12px; background: var(--pl-board); }
.pl-stickies { list-style: none; display: flex; flex-wrap: wrap; gap: 16px; padding: 0 !important; margin: 6px 0; background: none !important; }
.pl-sticky { margin: 0 !important; width: 150px; min-height: 110px; padding: 14px 14px 12px; transform: rotate(var(--r, 0deg)); box-shadow: 0 10px 18px -12px rgba(0,0,0,.45), 0 2px 0 rgba(0,0,0,.05); color: #1c2230;
  display: flex; flex-direction: column; justify-content: center; font: 700 1.55rem/1.1 var(--pl-hand); }
.pl-sticky::marker { content: none; }
.pl-sticky a { color: #1c2230; text-decoration: none; }
.pl-sticky a:hover { text-decoration: underline; }
.pl-sticky--y { background: var(--pl-y); }
.pl-sticky--p { background: var(--pl-p); }
.pl-sticky--b { background: var(--pl-b); }
.pl-sticky--g { background: var(--pl-g); }
.pl-stickies--grid .pl-sticky { width: auto; flex: 1 1 200px; min-height: 0; font: 400 .92rem/1.4 var(--pl-sans); }
.pl-stickies--grid .pl-sticky b { font: 700 1.5rem/1.1 var(--pl-hand); display: block; margin-bottom: 4px; }
.pl-arrowline { display: block; width: 100%; height: 30px; }
.pl-arrowline path { fill: none; stroke: var(--pl-red); stroke-width: 3; stroke-linecap: round; stroke-linejoin: round; }
.pl-board figcaption { color: var(--pl-red); font-size: 1.4rem; text-align: right; }

/* figures */
.pl-fig { margin: 1.4em 0 1.8em; }
.pl-fig svg { display: block; width: 100%; max-width: 620px; margin: 0 auto; }
.pl-circle { fill: none; stroke: var(--pl-blue); stroke-width: 3; }
.pl-arc { fill: none; stroke: var(--pl-ink); stroke-width: 3; stroke-linecap: round; stroke-linejoin: round; }
.pl-svg-hand { font: 700 30px var(--pl-hand); fill: var(--pl-ink); }
.pl-svg-hand--red { fill: var(--pl-red); font-size: 24px; }

/* planner */
.pl-planner { margin: 1.4em 0 2em; padding: 16px 18px; border: 2px solid var(--pl-ink); border-radius: 12px; background: var(--pl-board); }
.pl-planner ol { list-style: none; padding: 0 !important; margin: 8px 0; display: grid; grid-template-columns: repeat(8, 1fr); gap: 0; background: none !important; }
.pl-planner li { margin: 0; border-left: 2px dashed var(--pl-frame); padding: 8px 8px 12px; font-size: .88rem; line-height: 1.3; position: relative; }
.pl-planner li::marker { content: none; }
.pl-planner li:nth-child(6) { background: color-mix(in srgb, var(--pl-y) 70%, transparent); border-radius: 6px; }
@media (prefers-color-scheme: dark) { .pl-planner li:nth-child(6) { background: rgba(255,242,122,.18); } }
.pl-pl__n { display: block; font: 700 1.6rem/1 var(--pl-hand); color: var(--pl-blue); }
.pl-planner figcaption { color: var(--pl-ink-2); font-size: 1.2rem; }

/* jobs flow */
.pl-jobs { list-style: none; padding: 0 !important; margin: 1.2em 0; display: flex; flex-wrap: wrap; gap: 8px; background: none !important; }
.pl-jobs li { margin: 0; border: 2px solid var(--pl-ink); border-radius: 999px; padding: 4px 14px; font-weight: 700; font-size: .92rem; position: relative; }
.pl-jobs li::marker { content: none; }
.pl-jobs li:not(:last-child)::after { content: "→"; position: absolute; right: -15px; color: var(--pl-red); }
.pl-jobs li { margin-right: 10px; }

/* ROI calculator */
.pl-roi { margin: 1.2em 0 1.8em; padding: 18px 20px; border: 3px solid var(--pl-ink); border-radius: 14px; background: var(--pl-board); box-shadow: 6px 6px 0 var(--pl-b); }
@media (prefers-color-scheme: dark) { .pl-roi { box-shadow: 6px 6px 0 #233a5c; } }
.pl-fields { display: grid; grid-template-columns: repeat(auto-fit, minmax(190px, 1fr)); gap: 12px 16px; }
.pl-field { display: flex; flex-direction: column; gap: 5px; font-size: .85rem; font-weight: 700; color: var(--pl-ink-2); }
.pl-field__in { display: flex; align-items: center; border: 2px solid var(--pl-ink); border-radius: 8px; background: var(--pl-board); }
.pl-field__in em { font-style: normal; padding: 0 8px; color: var(--pl-ink-2); }
.pl-field input { border: 0; background: transparent; font: 700 1.1rem var(--pl-sans); color: var(--pl-ink); padding: 8px 6px; width: 100%; min-width: 0; }
.pl-out { display: grid; grid-template-columns: repeat(5, 1fr); gap: 10px; margin: 18px 0 0; }
.pl-out div { border-top: 3px solid var(--pl-frame); padding-top: 6px; }
.pl-out dt { font-size: .78rem; color: var(--pl-ink-2); font-weight: 700; }
.pl-out dd { margin: 2px 0 0; font-size: 1.3rem; font-weight: 700; }
.pl-out__roi { border-top-color: var(--pl-green) !important; }
.pl-out__roi dd.is-neg { color: var(--pl-red); }
.pl-out__roi dd.is-pos { color: var(--pl-green); }
.pl-say { font: 700 1.5rem/1.2 var(--pl-hand); color: var(--pl-blue); margin: 14px 0 6px; }
.pl-sens td:last-child { font-weight: 700; }
.pl-sens tr.is-current { background: color-mix(in srgb, var(--pl-y) 60%, transparent); }
@media (prefers-color-scheme: dark) { .pl-sens tr.is-current { background: rgba(255,242,122,.15); } }
.pl-sens .is-neg { color: var(--pl-red); }
.pl-sens .is-pos { color: var(--pl-green); }

/* faq, sources */
.pl-faq { margin-top: 2.4em; padding: 16px 20px; border: 2px dashed var(--pl-frame); border-radius: 12px; background: var(--pl-board); }
.pl-faq details { border-top: 1px solid var(--pl-grid); }
.pl-faq summary { cursor: pointer; padding: 11px 0; font-weight: 700; list-style: none; }
.pl-faq summary::-webkit-details-marker { display: none; }
.pl-faq summary::before { content: "?"; display: inline-grid; place-items: center; width: 22px; height: 22px; border-radius: 50%; border: 2px solid var(--pl-red); color: var(--pl-red); font-size: .8rem; margin-right: 10px; }
.pl-faq details p { margin: 0 0 12px 32px; }
.pl-sources { margin-top: 2.4em; font-size: .9rem; background: var(--pl-board); }
.pl-sources__t { font-weight: 700; color: var(--pl-blue); margin: 0 0 4px; }
.pl-sources ul { margin: 0 0 6px; padding-left: 1.2em; }

/* footer */
.pl-foot { background: var(--pl-ink); color: #d6dbe4; padding: 38px 0 26px; font-size: .92rem; border-top: 10px solid var(--pl-frame); }
@media (prefers-color-scheme: dark) { .pl-foot { background: #0b0e13; } }
.pl-foot a { color: #fff; }
.pl-foot__grid { display: grid; grid-template-columns: 1fr 1fr; gap: 30px; }
.pl-foot__name { font-weight: 700; font-size: 1.2rem; color: #fff; margin: 0 0 6px; }
.pl-foot__list { list-style: none; padding: 0; margin: 0; columns: 2; }
.pl-foot__list li { margin: 0 0 6px; }
.pl-foot__legal { font-size: .8rem; color: #a9b0bd; border-top: 1px solid rgba(255,255,255,.15); margin: 22px 0 0; padding-top: 14px; }

@media (max-width: 860px) {
  .pl-menu { display: inline-block; }
  .pl-nav { display: none; width: 100%; }
  .pl-nav.is-open { display: block; }
  .pl-nav ul { flex-direction: column; }
  .pl-hero__in { grid-template-columns: 1fr; }
  .pl-margin { justify-self: start; font-size: 1.4rem; }
  .pl-planner ol { grid-template-columns: repeat(4, 1fr); row-gap: 10px; }
  .pl-out { grid-template-columns: repeat(2, 1fr); }
}
@media (max-width: 560px) {
  .pl-wrap { padding-left: 16px; padding-right: 16px; }
  .pl-sticky { width: calc(50% - 8px); }
  .pl-planner ol { grid-template-columns: repeat(2, 1fr); }
  .pl-foot__grid { grid-template-columns: 1fr; }
}
.pl-board .pl-sticky { width: auto; flex: 1 1 110px; }